Black Pearl Mail, which provides the world’s best email signatures needed to raise a funding round quickly from high net-worth non institutional investors. It had already raised capital from personal investments, friends & family, and warm high-networth strategic investors. However, Black Pearl had exhausted its warm network as far as it saw.
In the case of Black Pearl, it had roughly 5,000 1st degree contacts and had gone through most of those contacts rapidly in its first round of fundraising. The issue that arose following that outreach was that it could not unlock and organize the 5,000,000+ contacts in its 2nd degree network. This equates to an 1,000X increase in available targeting.