Trovo is an AI solution leveraged by some of the largest companies in the world. Trovo has a world class executive team with an incredibly large and active network. Trovo traditionally leveraged cold demand gen strategies to engage top level executives. These strategies on average produced less than a 1% meeting rate and the meetings were generally quite cold.
Trovo wanted a way to secure a higher meeting rate with warmer meetings. It wanted to leverage its network to get these meetings as it had found in the past an intro to a high level executive is gold for company growth. The issue was that Trovo had roughly 12,000 1st degree contacts and had leveraged most of the contacts that were prospects already. Luckily, Trovo had over 13,000,000 2nd degree contacts. Now they needed a way to unlock and organize that network.